CAB’s existing website failed to adequately showcase their services and lacked contemporary design elements.
After discussions with the client, we came across the following challenges -
Outdated Design: The website lacked a modern aesthetic, potentially giving a dated impression and failing to resonate with a tech-savvy audience
Limited Functionality: The website lacked functionalities to clearly present CAB's diverse insurance products and services
Uninformative Content: The website didn't adequately convey the value proposition and benefits of CAB's insurance solutions
Engagement Gap: The website lacked features to engage visitors and convert them into potential clients
To bridge the gap between CAB's established reputation and their dated website presence, we implemented a strategic website redesign project:
WordPress Website Development: We developed a user-friendly and scalable WordPress website, empowering CABJM to manage their website effectively
Modern Design Refresh: We implemented a contemporary design with a clean and professional aesthetic, reflecting CABJM's reliability and expertise
Comprehensive Content Strategy: We revamped website content to be informative, engaging, and SEO-friendly. This included detailed product pages, client testimonials, and blog posts addressing common insurance concerns in the region
Enhanced Functionality: We incorporated key sections to improve user experience and engagement such as Request Quote Forms, Investor Relations Section and other interactive features
The revamped website delivered a powerful impact on CAB's website performance and business growth:
Better User Experience: Visitors spent 45% more time on average exploring CABJM's offerings and insurance topics, demonstrating deeper engagement
Increased Leads: Streamlined quote request forms and engaging content led to a 43% increase in website quote requests
Measurable Brand Awareness: The website redesign, with its focus on SEO and informative content, increased website traffic by 21%